Within the current climate of re-negotiation in the relationships with the institution, in financial services, and across sectors, the issue of retention is something that is emerging as the key in sustaining economic and strategic ROI.
Initiatives in Retention of customers, and retention of employees are in disparate departments, yet an understanding of the trend common to both is essential to enable a successful business in the 4th industrial revolution.
The silos within organisations allow for specialists to integrate a culture of retention within organisational structures. However, it is the successful specialist who understands why the business needs to retain its employees in order to retain its customer market share.
Internally there is growth in Areas such as performance and recognition, externally in terms of client specialists. They align with the common golden thread, i.e. ‘brand loyalty’. Something people skilled in stakeholder management and communications understand very well.
What did we learn in the enterprise darkness of the 80s? An answer now only being realized is a formalised union of the individual and the institution in the 4th industrial revolution.
SpectrumNovus 